Intent-Based Lead Scoring

Reach prospects the moment they're ready to buy.

Alsona tracks hard-to-find, unstructured buying signals across the web and scores every lead against your ICP, so your team only spends time on accounts that are actually in-market.

• Live signals from hiring, funding, podcasts, and competitor moves
• Live ICP fit scoring with full reasoning
• Ranked daily list of accounts to reach today

Try for free See how it works

Today's ranked accounts

127 in-market this week

Live

1. Ashgrove Cloud
   B2B SaaS · 250-500
   Hot 96
   Hiring 4 SDRs Series B · $40M

2. Marden Analytics
   Data infra · 50-200
   Hot 91
   Switched CRM Hiring VP RevOps

3. Corbett Robotics
   Hardware · 100-250
   Warm 84
   Traffic +38% Hiring AEs

4. Lumen HR
   HR Tech · 50-100
   Warm 72
   Seed round

Today's top intent

+127 hot accounts
Up 34% vs last week across your ICP.

The cold list problem

Volume isn't the issue. Timing is.

More leads won't fix a low reply rate. The intent signals that reveal the right moment exist - they're just unstructured, scattered, and nearly impossible to track by hand.

Cold lists are 95% noise

Reps burn weeks on accounts that aren't hiring, growing, or even shopping for what you sell.

Static data goes stale fast

By the time your list is built, the buyer has already changed teams, tools, or budget.

ICP fit alone isn't enough

An ideal company only matters if they're actually in-market. Without timing, fit is just a filter.

How it works

From cold list to ranked pipeline.

1. Define your ICP

Alsona automatically detects and maps your ideal customer profile - the firmographic and behavioral fingerprint of exactly who to chase.

2. Capture hidden buying signals

Alsona monitors the unstructured signals most tools miss - hiring trends, funding, tech stack changes, community chatter, and news - for every account in your market.

3. Score and prioritize

Every account gets a live score with reasoning, ranked by how ready they are to buy today - then Alsona drafts outreach you can send on full autopilot or review in approval mode.

Signals that matter

The unstructured data that actually predicts intent.

Most buying signals are scattered, unstructured, and hard to track by hand. Here are just a few of the signals Alsona watches - pick one to see how it impacts an account's score.

• Hiring trends
• Funding
• LinkedIn activity
• Podcast signals
• Recent ad activity
• Competitor intel

Why it matters

They're building the team that will buy your product.
Net-new sales, ops, or engineering hires often signal a budget shift, a new initiative, or a stack overhaul that opens a buying window.
Hiring 3+ SDRs in 30 days
First VP of RevOps role posted
Net-new sales engineering team

Score impact

• +28 points on detection
• Meetings +32%
• Reply rate 3.4x
• Win rate +18%

Prospect sources

Every source your prospects come from, scored automatically.

• 360° Signal Search
  Continuously scans the web for live buying signals, researches each company, and drafts contextual AI messages.

• LinkedIn Filter URL
  Pulls members from a filter URL, then scans for buying signals and scores each on fit with your ICP and offering.

• LinkedIn Event Attendees
  Pulls attendees from relevant LinkedIn events, scans for buying signals, and scores each on fit with your ICP.

• LinkedIn Group Members
  Pulls members from relevant LinkedIn Groups, scans for buying signals, and scores each on fit with your ICP.

• CSV Prospect Import
  Imports prospects from a CSV file, scans for buying signals, and scores each on fit with your ICP and offering.

• CRM Prospect Sync
  Syncs prospects via two-way CRM integration, scans for buying signals, and scores each on fit with your ICP.

Frequently asked questions

Lead scoring questions, answered

What signals does Alsona use to score leads?
Alsona monitors hard-to-find, unstructured buying signals such as hiring and job-posting changes, funding events, tech-stack shifts, and community or podcast activity, alongside how well an account matches your ideal customer profile.

How is intent-based scoring different from firmographic or ICP filtering?
Firmographic filters only tell you whether an account looks like a fit. Intent scoring adds the timing layer: it combines that fit with real-time signals that a company is actively moving, so you prioritize accounts that are ready to buy now rather than ones that merely match on paper.

Where do the buying signals come from?
They are gathered from public, often unstructured sources across the web that are difficult to track manually. Alsona continuously watches those sources so you do not have to piece the picture together account by account.

How often are lead scores updated?
Scores are kept current as new signals appear, so an account that just raised funding or started hiring for a relevant role surfaces while the trigger is still fresh and relevant to your outreach.

Can I tune what counts as a strong signal for my ICP?
Yes. You can shape which signals and fit criteria matter most for your market, so the score reflects the triggers that actually predict a good deal for your team rather than a generic definition of intent.

Does lead scoring connect to the rest of my workflow?
Scored accounts flow straight into Alsona's outreach and inbox, so a high-intent prospect can move from detected signal to personalized first touch without exporting lists or switching tools.

Stop chasing cold lists. Start reaching ready buyers.

Try Alsona for free See pricing